Search Engine Optimization and Copy writing Will Help Your Business Grow
Posted on July 3rd, 2008
Author: Kevin Donnelly
Have you got a beautiful website that no one knows is there?
Want more visitors and customers to your website?
Not appearing on the major search engines?
Then you need Search Engine Optimization and Professional Copy writing.
Having the right content and text on your website is essential in today’s highly competitive world.
There are so many websites on the World Wide Web, so many subjects and so many businesses for every single subject that it is getting harder and harder to attract people to yours.
So unless your website contains a Google Whack (and if that means nothing to you can we suggest you check out Dave Gorman’s book of the same name) then sad as it may seem, your site isn’t unique.
As a test of that theory try typing in two random words. Anything you like - the sillier and more unconnected the better. Try ‘kleptomaniacal zebras’, for example. When we Googled that we returned 80 results. 80! All loosely connected to thieving, stripy members of the horse family. Since your site is unlikely to relate to zebras of any description let’s try something a little more likely to feature on a website. Try searching for any product on the Web. Let’s try, for example, ‘black shoes’. When we checked there were 6,790,000 sites listed with that phrase. If shoes are your business and you’re expecting to be found simply on the basis of having an expensive, professional website, then forget it. So are 6,789,999 others. That’s not a needle in a haystack - that’s a grain of sand on a beach.
There is no point in having an all singing all dancing website, with all the right colours and moving bits, if no one ever finds it on the internet. And let’s say that some people do find your website - if the only text they find there is so dull that they fall asleep - just after logging off your website, then you’ve lost the potential customers who do, by some miracle, find your site.
This is where Professional Copy writing and SEO comes in. Working hand in hand these 2 industries will now produce amazing results for your website.
The SEO brings in the visitors and customers that are looking for your products and services, and then the new professionally written content on your website keeps them there and turns them from people about to leave into potential customers.
Studies have shown that customers will buy from a website that is fresh and unique, enjoyably readable and relevant to what they are after. The same studies have shown that these customers will not only return to buy again in the future (as long as you give them the right customer service now you have them there), but are more likely to recommend your website to their friends and colleagues.
Even Google is telling people to provide fresh unique text that changes on a regular basis.
Boring website + boring text = 0 customers. That has to be the easiest calculation you have ever done.
So now you know what to do, how do you go about it.
Search Engine Optimization and Copy writing does not have to be expensive, however there are a lot of bad websites, with bad copy, out there. Make sure you use SEO and copy writing experts who know their onions. Go for the cheaper alternative and you’ll find your lovingly crafted website being optimized by a bunch of guys who’ve only ever had a passing acquaintance with English and haven’t got the first clue what you’re selling, who you are, and what your target audience is.
After all, it has to be worth investing in, to bring visitors and customers to your website instead of your competitors - doesn’t it? Either that or do nothing, and watch your website and business fold in front of your very eyes.
Tags: Internet Marketing Tips, Lewis M Talbert, Lewis Talbert
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Internet Marketing Tips, Be Careful When Picking Domain Names
Posted on June 19th, 2008
Author: Steven Wagenheim
I read the funniest forum post this morning. A friend of mine from the Warrior Forum, his name is Stewart McKay, made a post about how he was sending out emails to his list and for some reason the spam assassin score kept coming back 1.4 no matter what he did. Finally, he figured out that it was because of his domain name adwordsexcellence. Can you see why? Yeah, that’s it. Can you believe that? Just because inside the domain name spelled a certain word, he got hit with a spam score. This is why it is so important to be careful when picking out domain names.
Okay, so just how do we go about picking out domain names? Well, for starters, you want a domain name that is going to clearly represent what your product is about. So let’s say that you’re writing a book on how to cure acne naturally. You might want to come up with something like naturalacnecure. What if you’re writing a book on gardening. You might want to come up with something like gardeningtips. Now, a lot of people ask if they should use com, net, org, info, ws or something else. Let’s move on to that next.
There is no denying that dot com is the most common used. The reason is simple. Most people, when they think of a web site, they think of it being dot com. It was the first and it will always be the most commonly thought of. So, if you can get a dot com domain, get it. However, having said that, if the domain that you want is not available and the name is so perfect for your product that you’d be foolish to use anything else, then you’re better off going with net, ws or even tv if you can get it. The name of the domain is more important than the extension.
Finally, as in the case above, please check your domain name to make sure that you don’t have any words in it that can get you into trouble either with spam scores or with the law. Some words are copywrited or patented and they’re not allowed to be used by anyone other than the company. So if you’re going to apply for a domain name with a known company name in it, you might want to think twice about doing it. I’ve read many horror stories about people being sent letters to take down their websites.
If you take care in choosing a domain name, you’ll end up with one that will serve you well for many years to come.
To YOUR Success,
Tags: Internet Marketing Tips, Lewis M Talbert, Lewis Talbert
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