Have you got a beautiful website that no one knows is there?

Want more visitors and customers to your website?

Not appearing on the major search engines?

Then you need Search Engine Optimization and Professional Copy writing.

Having the right content and text on your website is essential in today’s highly competitive world.

There are so many websites on the World Wide Web, so many subjects and so many businesses for every single subject that it is getting harder and harder to attract people to yours.

So unless your website contains a Google Whack (and if that means nothing to you can we suggest you check out Dave Gorman’s book of the same name) then sad as it may seem, your site isn’t unique.

As a test of that theory try typing in two random words. Anything you like - the sillier and more unconnected the better. Try ‘kleptomaniacal zebras’, for example. When we Googled that we returned 80 results. 80! All loosely connected to thieving, stripy members of the horse family. Since your site is unlikely to relate to zebras of any description let’s try something a little more likely to feature on a website. Try searching for any product on the Web. Let’s try, for example, ‘black shoes’. When we checked there were 6,790,000 sites listed with that phrase. If shoes are your business and you’re expecting to be found simply on the basis of having an expensive, professional website, then forget it. So are 6,789,999 others. That’s not a needle in a haystack - that’s a grain of sand on a beach.

There is no point in having an all singing all dancing website, with all the right colours and moving bits, if no one ever finds it on the internet. And let’s say that some people do find your website - if the only text they find there is so dull that they fall asleep - just after logging off your website, then you’ve lost the potential customers who do, by some miracle, find your site.

This is where Professional Copy writing and SEO comes in. Working hand in hand these 2 industries will now produce amazing results for your website.

The SEO brings in the visitors and customers that are looking for your products and services, and then the new professionally written content on your website keeps them there and turns them from people about to leave into potential customers.

Studies have shown that customers will buy from a website that is fresh and unique, enjoyably readable and relevant to what they are after. The same studies have shown that these customers will not only return to buy again in the future (as long as you give them the right customer service now you have them there), but are more likely to recommend your website to their friends and colleagues.

Even Google is telling people to provide fresh unique text that changes on a regular basis.

Boring website + boring text = 0 customers. That has to be the easiest calculation you have ever done.

So now you know what to do, how do you go about it.

Search Engine Optimization and Copy writing does not have to be expensive, however there are a lot of bad websites, with bad copy, out there. Make sure you use SEO and copy writing experts who know their onions. Go for the cheaper alternative and you’ll find your lovingly crafted website being optimized by a bunch of guys who’ve only ever had a passing acquaintance with English and haven’t got the first clue what you’re selling, who you are, and what your target audience is.

After all, it has to be worth investing in, to bring visitors and customers to your website instead of your competitors - doesn’t it? Either that or do nothing, and watch your website and business fold in front of your very eyes.

What exactly is blogging? Blog is the widely used term that refers to web log. Basically, a blog is an online journal. A blog could be set up to no cost at all, and can be used for just for the fun of it or for business reasons.

Blogging for your Internet business is one surefire way to boost the visibility of your products and services. Here are a few ways to boost your internet advertising with the help of a blog:

1. Make your clients or customers abreast on your website’s alterations. Your new products and affiliate websites could also be announced through your blog.

2. Keep track of your business objectives and plans through open writing. Your blog content can be easily stored through archives. What could be better than searchable information that could be easily accessed by anyone browsing the web, right?

3. Air your opinions, advice or reviews on specific services or products that are related to your business. Publishing is a very easy process with blogging.

4. Include links that will fetch back links and subsequently improve your ranking on search engines. This could be better executed through putting well-written articles in your website. Affiliate links could also be included in your blog to earn more extra income.

5. Collect response through the ability of blogs to fetch comments from your blog readers. You can learn and improve your products and services through with the feedback from your readers.

6. Connect easily with other bloggers. When other bloggers notice that you have something good in your blog, they will put you in their favorite lists that will automatically link you to their blogs.

So, how do you set up a blog? Here are some of the options you can make use of to take advantage of this fun way to advertise your Internet business.

Either you load a blogging software or let a blogging hosting service do it for you. Host services such as LiveJournal and Blogger.com are the most popular in this field. Those hosts will provide you with easy instructions on how to put up your blog.

Professional SEO services can only be provided by an individual or business with a thorough understanding of how search engines work and the implications of the frequent changes the said search engines usually make.

Professional SEO Helps To Grow Traffic
The first and most important thing that professional SEO should do is dramatically increase traffic by ensuring that the client web site is highly visible through a prominent page ranking. A prominent page ranking will mean that the web site will score highly again and again during searches which will in turn guarantee that a sizeable amount of the people carrying out searches using various key words, end up visiting the web site. This can translate to tens of thousands and sometimes hundreds of thousands of visitors every month.

Professional SEO Will help Sustain A Web Site’s high Ranking
It is true that anybody with some good knowledge on search engines can easily achieve the feat of getting a site to climb up the ranks in key searches and thus direct hordes of traffic to the client web site. But then this is only half the battle. It takes a really professional SEO service to keep a client up there in the rankings. What with the frequent adjustments and changes leading search engines make that have resulted in ruin for many web sites.

The real terror in the hearts of many web masters is waking up one morning and finding that their hard won search engine rankings have evaporated and with it the sizeable daily traffic that makes their sites work.

Professional SEO works hard to ensure that their strategy and game plan will keep the client web site high in search engine rankings for a long time to come. All prospective users should ask any Professional SEO firm for tangible evidence through references. If the SEO firm is any good they will be glad to provide (brag) references to you. If they do, do not take the references at face value. Contact these past or current clients and ask them questions on their level of satisfaction with the SEO firm in question.

This article will try to tell you about the basics of copywriting and its advanced application on the SEO aspect. This article aims to provide the beginners in the Search Engine Optimization industry, an in-depth but friendly guide to seo content writing, as well as providing the more advanced copywriters with a guide to remind them of the several tricks they might have forgotten about the craft.

This guide shall be divided into the three parts of the copywriting process: the before, during, and after. This is the first part of the guide dealing with the things a copywriter must do BEFORE writing the copy. Succeeding parts shall be posted separately because of the size.

Before Writing

Before doing any writing you should first know the purpose why you’re writing that content. Your purpose should be clear and definite so no equivocation of ideas will exist that might confound your readers. Is the writing for sports? Is it for entertainment? Is it educational? These things should be clear on your mind before you write your copy, so a natural flow will exist as you write.

Another thing to consider is to know whom are you writing for and who are the people you wish to convey the message to? Knowledge of your audience will give you many benefits: people with different cultures only respond to a specific approach you use, technical terms would be very trivial when talking to beginners while spelled out and explained details would be very time consuming for experts. The internet is used by a vast network of people and your target may only comprise a very small minority. It is important that you address your target effectively if you want more conversions (making site visitors into customers) on your web site.

About the resources

Knowing the right information will certainly give you the right results. Knowing what people want and what they are searching for will be one of the keys to make it big in this business. One of the things that can help you acquire this information is through case studies, surveys and polls that can be found all over the internet. Most of these studies provide general demographic information about internet users. If you’re lucky enough (since it is discouraged), you might even stumble with information regarding the searching habits of different demographics.

Once you have decided to use particular information from the internet, make sure that it is from a reliable author or source. Incorrect and inaccurate data proliferates all over the internet and it happens that you may be misled by others to use them, so, see to it that the articles or studies you are about to use are made and conducted by certified educational institutions or known private companies so you will not have any problems about their authenticity.

Another effective source of information from the internet are pages which rank high among search engines especially those that are related to yours. Analyze and learn the effective things they have done to increase their PageRank and apply them to your work. You could also check out the pages of your top competitors, you might learn a lot from them but be careful not to copy their stuff as it is since they will be constantly checking out their competition. Copyright guidelines are finally catching up with those who replicate content, ending blacklisted by major search engines.

SEO forums are also helpful in guiding you about the latest trends in the Search Engine Optimization business. Experts usually crowd in these forums to discuss the tricks and trends of the business. Moreover, new updates and trends about Search Engine Algorithms and Technology can be found on these forums so it is highly advisable that you check out those forums. However, the forums might be a little too complicated for beginners as terms often become too technical to understand even by seasoned users.

About the words

Now let us go down to business! It is time to know what are the keywords and keyphrases you will use for your copy! The key words and phrases would be the ones that you will use and try to integrate throughout the whole copy. It would be the bait you place in the hook in order to attract and hopefully catch your potential customers.

First of all, you and your client should brainstorm together (face to face if possible) about the keywords and keyphrases you want to use for the copy. It is important that you brainstorm together so that you will be able to stay true to the brand and have an effective choice for use in the search engine optimization efforts. You could make use of different keyword tools found in the web such as Keyword Discovery, GoodKeywords, WordTracker, Overture, etc. (issues regarding their usability and effectiveness will be discussed separately). These tools can be downloaded or used directly over the internet should you choose to utilize it.

In choosing keyphrases or keywords remember to start with and use popular but �not-so-competitive” terms since it would be very difficult to compete with more established websites if you have just been starting. The above-mentioned tools will help you determine which key words or phrases you could use.

One word keywords are very difficult if not impossible to compete with as it would have a more general scope compared with keyphrases. For example, if you are trying to write content for a company selling educational toys, choosing a keyword like �toys” would be a stupid idea since search engines would give around one hundred million hits for that particular keyword, while changing it into keyphrase like �toys for students” or �educational toys” would only have hits of around five million. This means that the chance that a web searcher would actually go to your website would be 100,000,000:1 under the keyword �toys” while choosing the keyphrase �educational toys” means a chance of 5,000,000:1, greatly increasing your chance of being visited. Besides, customers are more likely to refine their searches since using or typing just one word searches would mean being bombarded with a lot of unwanted information than they need, costing more time and effort.

Your keywords should specifically target (1) the product or service that you are offering and (2) what people actually type whenever they use the search engines in looking for products and services like yours. A good example would be when writing content for a company selling kilns for bricks, you should not optimize for the keyword �kiln for bricks” if most people actually type �oven for bricks” when they are looking for such equipment. It is useless to optimize for the term kiln when most people opt to type oven since a few if none will be looking for the term kiln.

You should also identify and discover various words and terms which are closely related to your keyword or keyphrases. Some key-terms and keyphrases are so intimately intertwined with others that one group associates it with a particular field while another choose to associate it with something else. One good example would be Cosmetic Surgery. Cosmetic Surgery is a medical procedure, so, it can be regarded as something related with medicine and surgery, while it is also correct to say that it is related with cosmetics and beauty. Since the fields of medicine, surgery, cosmetics and beauty are popular fields, optimizing for both the cosmetic and the surgical aspect of the keyphrase Cosmetic Surgery would bring more keyword hits for searches from individuals of both parts of the spectrum.

Another thing to consider is to integrate local terminologies or equivalents of your products or services when optimizing with key words or phrases. An �elevator” in the US would be a �lift” in the UK, a �truck” in the US would be a �lorry” in the UK, and the list goes on. When trying to sell products or services for a huge demographically different society, you should optimize for both of the groups as each would tend to search for the more familiar local term. Better yet, you could create different sites for different demographic groups, replacing particular key words and phrases; enabling you to cater to both.

Moreover, it would be wise to consider placing regional information or regional key words or phrases. Integrating regional information along with keywords and keyphrases enables users who prefer more specified searches to visit your website. You would also benefit from the limited competition because of the more specified search. Most people looking for products and services in the internet would certainly prefer to find what they need locally, so adding local regional information would definitely be of great help to you and your potential client. Another benefit is that you could add another keyword, which is the regional information to your existing key word or key phrase. For example, instead of having just �plumbing services” add �Atlanta” before ‘plumbing services’. This would give you an edge over competitors as it would profoundly decrease your competition.

About the content

Now that you have the key words and phrases you would need its time to plan about the general thrust of the content, on what the content should be like.

Generally, the main idea of writing content is for it to be able to provide useful information for visitors in your site. You are primarily writing for the readers, the human visitors of your site, and about the products and services that you have to offer. Secondary to that idea is to provide the search engines information so they could properly and accurately index your site according to its proper category, so anyone who wants to look for something in particular, through the use of search engines, would eventually find what he needs. In other words, your content should be both customer-oriented and search engine friendly.

In order to do that, you need to plan properly on how to do your copywriting. The whole text should be able to give them what they need and want to know about the products and services you have. Hence, it is highly advisable that you read a lot of information about the subject product or service before you write the actual copy. The goal is to become extremely knowledgeable about the product, so you can explore all the possibilities and play with its strengths and weaknesses and write everything that is needed.

One important thing to remember is to write content that is unique. Copying content is not only plagiarism and cheating but is also a serious offense that could cause painful penalties under existing Copyright laws. More and more Intellectual Property Rights watch dogs are reporting cases of content stealing and have gained some grounds over the years. Major search engines are now penalizing sites which illegally acquire content from other sources. Penalties include permanently putting sites under a blacklist, sort of a �permanent not to contact sites” for crawlers. Lawsuits and cases about web content writing are now increasing day by day, with more countries enacting laws on Intellectual Property Rights. The risks are just too great if you plagiarize and copy content. So make sure that you quote or place endnotes when you choose to use parts of other’s content.

And lastly, your content should be written in plain, simple, and natural language so as not to destroy the natural flow of words as you write. Highly technical words and terms should be reserved for highly technical discussions, and should be discouraged for everyday internet use.

About the mood

You might be wondering what a section about mood is doing in a seo copywriting article, well, it certainly has a LOT to do about content writing. The mood of the reader would certainly affect the way he views a certain product or service. If you did not properly take care of the emotional side of your customer with your writing, consider him gone. Individual moods are affected by a lot of factors; although primarily it is internal, external factors could also affect his mood significantly and luckily what that individual reads is one of them.

First of all, you should be ‘in the mood’ for writing. Good copies are mostly written by writers who are either inspired or enlightened with what they are about to write. Content writers should make sure that they are in this special mood because the consequence of the opposite would be a very bad copy. A reader is also likely to be ‘drawn’ by an emphatic copy written superbly which would eventually end up making the reader get what you are offering.

One thing you could do to achieve that is to utilize emotional appeal to the reader. Try to integrate personal articles like �you”, �we”, and �us” more often; try to get your visitors as involved as possible. Avoid being too passive as it would prevent you from establishing a connection or a relationship with your target reader.

Keep your readers or customers engaged with your site. Make them think and interact by asking questions, giving riddles or trivia. All these create an air of friendliness for potential customers, and once you’ve made them comfortable reading, they are more likely to respond positively to you. As much as possible make them do all their transactions within your site, give out all the details about what you are offering so that can know everything they need to know. Trying to get online visitors ask questions and product or service information offline will be too cumbersome for them so be as accessible as possible.

Search engine optimization, SEO for short, describes the process where in the volume and quality of online traffic to a particular website derived from search engines are optimized. SEO is aimed at promoting websites by enhancing their ranking in search engine listings when users query related keywords. Internet marketing in the form of SEO, allows businesses to capture a larger consumer base. As such, the main intention behind having a website is to ensure that leads are converted into sales.

When a user queries a particular keyword, the higher up a site ranks, the more traffic a site gets. A website should contain specific keywords that are directly related to the nature of the product or service being offered. As such, the website should be user-related and must contain specific information that is directly relevant to whatever the user is searching for. That way, because of the closeness in match, the site would have a high page ranking.

Another SEO tip to boost a site’s ranking is to try and build a large number of incoming links of high quality. This is essential because links help derive increased traffic to a website and this in turn would help improve ranking in search engine listings. When a website has well written content, other websites containing related information would be more inclined to link that website to theirs.
This way, the popularity of the site increases as people beyond the intended target audience also gains access to the information. As such, the website being linked should ensure that only websites which contain themes or information relevant to itself. Such quality links can be obtaining by writing in forums, relevant blogs, and databases or by means Web directory submission. When there is a wide reach of a website, the higher the likelihood that the website would appear high in rankings when a user queries related keywords.

Another SEO tip to increase a website’s popularity thereby optimizing the site is to ensure that the content in the site is of high quality and worth reading. It should have a high value such that other websites would want to link that website to theirs. The content should be presented in a reader- friendly version so that visitors to the site are compelled to spend their time scanning through the content.

There are many SEO software packages that can help optimize your website almost instantly. This is one of the powerful means by which you make your business profitable.

I read the funniest forum post this morning. A friend of mine from the Warrior Forum, his name is Stewart McKay, made a post about how he was sending out emails to his list and for some reason the spam assassin score kept coming back 1.4 no matter what he did. Finally, he figured out that it was because of his domain name adwordsexcellence. Can you see why? Yeah, that’s it. Can you believe that? Just because inside the domain name spelled a certain word, he got hit with a spam score. This is why it is so important to be careful when picking out domain names.

Okay, so just how do we go about picking out domain names? Well, for starters, you want a domain name that is going to clearly represent what your product is about. So let’s say that you’re writing a book on how to cure acne naturally. You might want to come up with something like naturalacnecure. What if you’re writing a book on gardening. You might want to come up with something like gardeningtips. Now, a lot of people ask if they should use com, net, org, info, ws or something else. Let’s move on to that next.

There is no denying that dot com is the most common used. The reason is simple. Most people, when they think of a web site, they think of it being dot com. It was the first and it will always be the most commonly thought of. So, if you can get a dot com domain, get it. However, having said that, if the domain that you want is not available and the name is so perfect for your product that you’d be foolish to use anything else, then you’re better off going with net, ws or even tv if you can get it. The name of the domain is more important than the extension.

Finally, as in the case above, please check your domain name to make sure that you don’t have any words in it that can get you into trouble either with spam scores or with the law. Some words are copywrited or patented and they’re not allowed to be used by anyone other than the company. So if you’re going to apply for a domain name with a known company name in it, you might want to think twice about doing it. I’ve read many horror stories about people being sent letters to take down their websites.

If you take care in choosing a domain name, you’ll end up with one that will serve you well for many years to come.

To YOUR Success,

Congratulations on your new web business. Now you will need to focus on internet marketing. You have already found a domain name, secured website hosting, and had your website developed. You have also been working to find a niche product or item to sell. Your website is live but you’re not getting as many customers as you had hoped for. What can be done about that? You could embark on an Internet marketing campaign for your online business. That may sound a little intimidating for a beginner, but it’s easier than you may think! Let’s take a look at some cost effective and fun Internet marketing methods to attract more visitors to your site.

Offer your visitors interesting, informative and fresh content to read while visiting your site. While pictures are nice, you must recognize that most visitors are educated, if not highly educated individuals. Website visitors like reading content that is related to your website. Make sure your content is fresh, meaning new and unpublished. Having fresh content will help your rankings in search engines such as Google and Yahoo!

Your visitors will love having a newsletter from your site delivered to them weekly. You could include specials, coupons, and more free content in each newsletter. Make the newsletters exciting to read! If you lack the necessary skills to write a weekly newsletter about your product, then you could out source a newsletter writer to do that for you. Newsletter writers can be found in abundance on Elance.com, a freelance out sourcing company.

Most email programs offer the option of adding a signature to your outgoing emails. Advertise your site and increase traffic by adding a link to your website and a description of what your website is about. This Internet marketing method affords you the opportunity to make a new customer with each email sent.

Offer your visitors coupons for your products. Your customers and visitors will love the opportunity to receive free products or discounts on some of your most popular and sought after items.

When a customer purchases an item through your shopping cart, cross-sell another item that they will need or may want to have along with the item in the cart. Give suggestions on a few of your items that may go well along with the item that they’ve just purchased. For instance: A bookstore owner cross-sells custom bookmarks with every book that is sold. He also offers the companion book along with it. The possibilities are endless for you when you choose cross-selling as your method of Internet marketing.

Write articles and submit them to directories

This method of Internet marketing has become more popular. Website owners write articles about their particular product or industry and submit them to free directories. But the key to massive Internet traffic is in what is called the “Resource Box”. The resource box is where the author (you) include information about yourself, including your website address. These articles are then blasted all over the Internet and in turn you receive free traffic through your articles.

Place your website address on everything that you have. Stamp it on your utility bills, correspondence, business cards, fliers and more. If you want to give away free samples of your product at flea markets or craft shows, print up some gold or silver labels that have your website address and product information on it. There is no end to the possibilities when using offline promotion to promote your website.

Whatever method you use, take comfort in knowing that if you do your best and are creative in finding ways to market your website, you will have great success. Internet marketing is an art form that can be mastered. Research these methods and others to see which ones fit your needs and budget for your website. There is no guarantee that everything you try will work for you, but some will likely work. The key is finding which Internet marketing method is best for you.